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Built for the few. Admired by the many.
A boutique residential project where Elephant Skin led the go-to-market strategy — aligning positioning, narrative, buyer journey, and sales execution into a single commercial system.
The creative inteligence for real estate
Colette
Colette is a boutique residential development in South Brickell, Miami. Designed as a low-rise, limited-edition building with only 38 residences, the project was developed by Meta Development as a discreet, design-driven alternative to the scale and spectacle that define much of Miami’s residential market.
From the outset, Colette required a go-to-market approach capable of translating architectural restraint into a clear and cohesive market presence. The challenge was not visibility, but alignment—ensuring that positioning, storytelling, visual language, and sales experience reinforced the project’s boutique intent at every touchpoint.
Elephant Skin partnered with Meta Development as an integrated go-to-market and storytelling advisor, supporting the project from early strategic definition through launch. The work began with the development of a go-to-market playbook, aligning positioning, narrative direction, buyer journey, and experience design into a single strategic framework.
Building on this foundation, Elephant Skin led the branding and narrative system for Colette, shaping a disciplined story around boutique living in South Brickell. This narrative guided all creative outputs, ensuring consistency across messaging, visual tone, and sales communication.
Elephant Skin also developed the project’s visual and experiential assets, including renderings, animations, interactive tours, and the sales center experience—designed to support off-plan sales with clarity and confidence. To enable sales operations, the BEES platform was implemented as the project’s dedicated sales tool, integrating galleries, floor plans, unit information, and interactive content into a unified system.
Location SoBri, Miami, Florida, USA
Client Meta Development
Tipology Low Rise Residential
Status Launched
Launch Year 2025
Account Director Henrique Driessen
For Colette, Elephant Skin began by structuring the strategic foundation of how the project would enter the market. This included defining the project’s positioning logic, narrative priorities, and buyer journey from first contact through decision-making. The objective was to translate the project’s architectural restraint and boutique scale into a coherent market presence, ensuring all downstream decisions were aligned from the outset.
This phase focused on strategic framing and alignment, not pricing or absorption ownership.
Elephant Skin developed Colette’s positioning and narrative system, articulating a clear story around boutique living in South Brickell. This narrative established the project’s tone, language, and identity, serving as a consistent reference for all creative, visual, and sales-related outputs. The result was a disciplined and repeatable story—one that could be clearly communicated across marketing materials, broker conversations, and the sales experience without dilution.
Elephant Skin designed the buyer journey for Colette across both physical and digital environments. This included structuring the sales center experience, defining storytelling flow, and organizing how buyers would encounter information, space, and lifestyle cues. Each touchpoint was designed to reinforce clarity and confidence, ensuring the experience reflected the project’s boutique intent while supporting informed off-plan decision-making.
To support off-plan sales, Elephant Skin produced a suite of high-performance visual and experiential assets, including renderings, animations, and interactive tours. These tools were developed not as standalone visuals, but as part of a broader system designed to communicate space, proportion, and atmosphere with precision—especially for remote buyers. The focus was on reducing uncertainty and strengthening understanding through immersive, intuitive content.
Elephant Skin supported launch and ongoing sales activity through sales enablement systems and tools. This included the implementation of the BEES platform as Colette’s centralized sales environment, integrating galleries, floor plans, unit information, and interactive content into a single operational system. The focus of this phase was enablement and consistency—ensuring sales teams had the right tools, structure, and materials to operate efficiently and cohesively.
No pricing management or performance ownership was assumed.
Project Snapshot
38
Residential Units
3-4
Bedroom Typologies
$170M
GSV
70+
Assets Delivered
A Go-to-Market System in Practice
Colette is a 38-residence boutique development in South Brickell, Miami. Elephant Skin partnered with Meta Development to design and execute a unified go-to-market system—combining playbook, branding, visual assets, interactive experiences, sales center strategy, and the BEES platform into one integrated framework.
OSPA Architecture & Urbanism is a multidisciplinary design studio recognized for context-driven architecture and refined residential work. For Colette, OSPA brought a boutique, human-scale approach—prioritizing proportion, materiality, and a strong relationship between architecture and landscape to create a building defined by restraint, clarity, and long-term relevance.
Sarah Cole is a fictional character created by Elephant Skin to embody the campaign and serve as a consistent narrative anchor across all communication. By introducing a defined persona, the project maintained coherence across teaser campaigns, short films, and collateral materials, allowing the story to unfold with continuity rather than fragmentation.
Sara was conceived based on the persona study developed in the go-to-market playbook, ensuring that every appearance, gesture, and situation reflected a clearly defined buyer profile. This approach allowed full control over tone, behavior, and emotional resonance, transforming the campaign from a collection of assets into a cohesive narrative system—one that remained consistent, intentional, and recognizable across every touchpoint.
SoBri
South of Brickell—known quietly as SoBri—is where Miami’s intensity softens into discretion. Defined by lower scale, tree-lined streets, and a more residential rhythm, the neighborhood has long attracted those who value proximity to the city without its constant noise. Elephant Skin’s role was to articulate this distinction, translating SoBri’s understated character into a clear narrative that positioned the area not as an alternative to Brickell, but as its refined counterpart—more intimate, more measured, and more enduring. Through storytelling, visuals, and experience design, the region itself became part of the value proposition, reinforcing Colette’s identity as a project rooted in place rather than spectacle.
Boutique Interiors by OSPA Architecture
The interiors at Colette were designed by OSPA as an extension of the building’s architectural language—prioritizing proportion, natural light, and material continuity. Warm woods, soft stone, and restrained detailing create spaces that feel calm and intuitive, shaped for everyday life rather than visual impact alone. The result is a series of interiors that favor presence over excess, offering a quiet, enduring backdrop that adapts to how residents live, gather, and retreat over time.
Elephant Skin approached the brochure as a core product asset, not a supporting deliverable. The main brochure was conceived to establish the project’s overall narrative, architectural intent, and lifestyle positioning—setting the tone, rhythm, and value perception for Colette as a whole. In parallel, a dedicated penthouse brochure was developed as a distinct piece, allowing the penthouses to be framed with their own pacing, imagery, and level of detail. By separating the narratives, the penthouses were positioned as a rarer expression within the project, reinforcing exclusivity, differentiation, and long-term value through editorial treatment rather than overt emphasis.
To extend the campaign’s cinematic language, Elephant Skin produced a short animated film centered on Sarah Cole. Conceived as a narrative spin-off, the film transformed the campaign’s imagery into motion—deepening the character’s story and reinforcing continuity across channels. Rather than acting as a standalone piece, the film expanded the universe of Colette, allowing the narrative to live beyond static assets and unfold through emotion, rhythm, and storytelling.
The Enchanted Thread of Sarah Cole
The Enchanted Thread of Sarah Cole is a short animated film produced as a narrative extension of the campaign. Inspired by the world of boutique fashion, the project draws on craftsmanship, silhouette, and detail—elements that also informed the name itself. The film portrays Sarah Cole as an illustrated character inhabiting a fashion universe, where the values of Colette are expressed through fabric, movement, and creative process. By placing fashion at the center of the narrative, the short film transforms the project into a story of identity and refinement, allowing architecture, lifestyle, and imagination to weave together into a single visual language.
Elephant Skin approaches renderings not as standalone images, but as part of a broader campaign ecosystem. Once the architectural imagery is developed, each scene is evaluated for its narrative potential—how it can support the campaign, express lifestyle, and reinforce the personas defined in the playbook. From this process, vignettes are created: small, intentional moments that bring the story to life. The renderings become the stage, while characters, actions, and atmosphere shape the narrative—ensuring visual consistency, emotional clarity, and a campaign that feels cohesive rather than fragmented.
Supporting characters were developed to help compose each scene and story, ensuring that collateral materials were never created in isolation or out of context. For Colette, this meant moving beyond open, architectural renderings to include intimate, lived-in moments that reflect daily rituals and personal scale. These characters allowed the campaign to balance grand spaces with human presence, creating images that feel connected, believable, and emotionally grounded—reinforcing the project’s boutique nature through moments of life rather than spectacle.
Meta Development is a Miami-based real estate development company known for design-driven residential projects that prioritize quality, proportion, and long-term value. With a focus on boutique-scale developments, the company approaches each project with a strong emphasis on architecture, lifestyle, and contextual relevance, creating buildings that stand apart through intention rather than excess. Colette reflects this philosophy—a carefully conceived residential project shaped by restraint, clarity, and a deep connection to place.
“From the beginning, we understood that Colette required more than traditional marketing. Elephant Skin helped us translate the project’s architectural and boutique vision into a clear narrative and a cohesive system of materials and experiences. The consistency they brought across strategy, visuals, storytelling, and sales tools allowed the project to be communicated with clarity and confidence, without compromising its identity.”
Fabio Brunelli
CMSO, Meta Development
Colette demonstrates how a boutique residential project, when guided by a disciplined commercial and narrative strategy, can sustain value beyond its launch moment. By aligning positioning, storytelling, visual language, and sales experience from the outset, the project was structured as a coherent system rather than a collection of assets. For Elephant Skin, Colette stands as an example of how clarity, restraint, and consistency can shape not only how a project is presented, but how it is perceived, experienced, and valued over time.
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Feature Stories
USE
WITHOUT
MODERATION.
This site is your playground — designed to be explored, clicked, scrolled, and experienced without moderation. Dive into our world, discover our work, our vision, and what it truly means to move like an Elephant. Every page is built to be bold, practical, and unapologetically different. So go ahead — make it yours.
